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Valery Estefania Maifredi

VEM — Valery Estefania Maifredi
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Red Bull
x DTMF

Type
Co-branding, packaging, advertising
Context
Academic concept; not affiliated with Red Bull or Bad Bunny.
Goal
Strengthen the imagined link between Red Bull, live music and fan belonging.
My role
Audience and competitor research, positioning, copy strategy, packaging and campaign visuals.
Red Bull x DTMF cans on ice at a concert bar
concert bar concept
Poster: Il concerto finisce. L'energia resta.
the energy stays
Red Bull x DTMF key visual with ice and lime
campaign key visual
Red Bull x DTMF colour palette
mango, mint & lime
Red Bull x DTMF can held on a straw hat
limited-edition can
Red Bull x DTMF cans on stadium seats
stadium campaign visual