Wührer
birreria

Type: Brand identity, illustration, packaging
Context: Academic rebrand · Antica Birreria Wührer, Brescia · 2025
Goal: Modernise the brewery’s identity while retaining its heritage and convivial character.
My role: Logo system, brand guidelines, food illustrations, menus, placemats and packaging.

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Red version of the Wührer placemat — red version

Beer menus: Speciali and Le nostre birre — beer menu

placemat

Wührer pizza boxes — pizza box

Hand-drawn illustrations of beer, sausages, pizza and hops — drawn by hand

Pizza menu and food menu on a clipboard — pizze & piatti

Wührer take-away boxes — take-away

Food menu on a table inside the beer hall — on the table

Pattern made with the Wührer monogram — the pattern