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Valery Estefania Maifredi

← All works

Fanìa

Type
Brand identity, packaging, advertising
Context
Fictional beauty brand · Academic project
Goal
Create a natural beauty identity for Gen Z, inspired by the sea.
My role
Naming, logo, brand guidelines, packaging and digital campaign applications.
Fanìa face cream on ice with water lilies
face cream packaging
Fanìa colour palette over the sea
marine-inspired palette
Fanìa street posters
street poster campaign
Fanìa claw machine visual
claw machine concept
Fanìa logo over a lotus flower
logo & floral imagery